Up-sell Strategies
Increase your sales with these effective up-sell strategies.
The Art Of Online Sales
There are many variables in a successful purchasing equation: Cost of Goods, Cost of Shipping, Customer Values, Brand Loyalty, Difficulty of WEB Interface, and Presentation.
There are many variables in a successful up-sell campaign: Frequency of Alerts, Consumer Awareness, Estimated Value, Bargain Location, Relevance and Presentation.
ENGAGING
Interactive applications have become common place in society. Having an interactive introductory prompt on your website is one of the best ways to interact with your visitors in a positive way.
PROMPTING
Sometimes customers need a small incentive when purchasing products. This could be a discount or a bundle offer that helps guide their decision.
Sometimes customers need a small suggestion when purchasing products. This could be a product pairing or similar items with different price points.
Guide your guest through the purchasing process in the manner you want them to purchase.
PRESENTING
Throughout the purchasing process there are many times the visitor can be exposed to an up-sell. A healthy combination of prompting and direct integration is key.
The success of that up-sell depends on many factors but MOST IMPORTANTLY: When and Where the visitor is exposed to it.
DESIGNING
The Pop Up Prompt
A scrollable strip of suggestive products.
An overlay of information providing an opportunity to interact.
The Product Strip
The Button Approach
A less invasive way to offer opportunity.
